Consider the way most of us buy a car today.
It begins behind a screen with a handful of familiar destinations. AutoTrader. PistonHeads. Perhaps a dealer whose name you already know.
Different websites, yet strangely the same experience.
Image after image appears, each one cut from the same cloth: bright lights, white walls, and glossy floors that swallow half the reflection beneath the car. Then the headline, fired off like a flare:
“RANGE ROVER SPORT – NEARLY NEW – 1 OWNER – MASSIVE SPEC.”
There’s nothing necessarily wrong with the words; they simply carry no weight. Nothing about them reflects the measured confidence a Range Rover should project, nor the level of care the customer hopes is waiting on the other side.
Current Practice
Since 2020, the geography of car buying has dissolved. A dealership in Cornwall now competes with a dealership in Cumbria. Distance no longer protects the sale.
First impressions then, are king.
What we get though is predictable uniformity across the industry. Even with new booths, lighting rigs and templates, the character of a car loses its identity under clinical LEDs.
Painted floors reveal little and reflect too much. Backdrops become interchangeable, and with that, so do the listings.
Within the dealerships, the reality is simpler still.
The person taking the photographs is not a photographer. They’re usually part of the sales team; juggling appointments and delivery slots while being asked to grab a few shots.
So it comes as no surprise the results feel uncertain.
Within the showroom, a car presents as immaculate and yet appear underwhelming online.
A vehicle cannot promote itself through specification alone.
What makes a buyer choose one car over an identical model?
Presentation!
Simply put, presentation is a language, and most vehicles currently for sale online are being forced to speak in borrowed phrases.
To give an example, a high-end car worth £50,000 ends up sharing the same tone and visual mood as something far below its league.
The car hasn’t changed, but the perception of it has.
It doesn’t need to be this way.
The JLVM Philosophy
Our Show & Sell feature is a considered way of presenting a vehicle.
Not a rushed walk-round.
Not a stitched reel.
A crafted piece of cinematography designed to showcase each individual car as it deserves to be seen.
In addition, our photography offers a further strand of highest quality images.
Who It Serves
JLVM Films serves both independent and franchise dealerships.
We also welcome private sellers who wish to maximise the monetary potential of their asset.
There are no complicated tiers and no unnecessary extras. Just a refined, ready-to-use asset that lifts every listing it touches.
How we work
JLVM has the flexibility to market your entire fleets or one individual car.
Final thought…
Your well-presented vehicle puts you head and shoulders above the field.
We look forward to working with you,
James Leacock
